Watch out Carlton the Bear, there’s a new mascot in the city.

Coming off a 4-3 victory in Game 2 of the playoffs against the Capitals, Leafs’ fans have adopted “Dart Guy” or “Dartman” as their new hero.

During the Hockey Night in Canada broadcast in Washington on Saturday, one die-hard Leafs’ fan stood out in a sea of red by rocking a large blue-stained beard, dripping blue-and-white face paint, and an unlit cigarette hanging out of his mouth.

“It doesn’t get more Toronto than this,” the NHL tweeted.

After hitting the big screen, the super fan, identified as Jason Maskalow, has gone viral, with thousands of fans adopting his face as their new Twitter and Facebook profile pictures.

He has also risen into the meme-universe, with photoshopped images of his face on the $5 Canadian Bill, on Don Cherry’s body, and on city landmarks like the Hockey Hall of Fame.

Even though the photo doesn’t show it, Maskalow’s elaborate hairdo was also a tribute to the Leafs, with a Stanley Cup shaved onto the top of his head, and the word “LEAFS” dyed in blue on the back of his head.

According to Twitter, Maskalow will be appearing in the full “Dart Guy” look on Monday night as the Leafs take on Washington at the Air Canada Centre at 7 p.m.