Air Canada Centre name change greeted with a shrug: Keenan
The Air Canada Centre’s days are numbered. Maple Leaf Sports and Entertainment announced Tuesday that as of July, the building that is home to Leafs and Raptors games will be known as Scotiabank Arena.
And you know, there wasn’t a wet eye in the city when the news got around. Along Bay St., you could hear a resounding yawn emanate from Torontonians, a breeze sweeping under the rail bridge created by the co-ordinated shrugging of shoulders.
One corporation who has nothing whatsoever to do with the building or its purpose will be exchanged for another. Who cares?
Well, presumably Scotiabank cares, enough to pay a reported $800 million over 20 years for the naming rights. And it’s probably a good bet that MLSE, recipients of that money — roughly equivalent to the price of a pair of Leafs season tickets! — are excited about it. But I can’t say I can muster up any real emotion about it at all.
And I’m a sentimental guy. Longtime readers will know I’m prone to getting misty eyed and eulogizing rusty old boats as they’re hauled out of the harbour and waxing nostalgic for half-abandoned malls. I’ve spent quiet moments reflecting on the removal of parking meters. I tend to notice the changing city and want to commemorate it.
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