TORONTO/CNW/ - Sun Life has been named Canada's Most Respected Life Insurance Company. The new award, by Canada's Most Respected Corporation Program in partnership with DART Insight and Communications, recognizes the most respected corporations across the country, based on what Canadians have seen, read, heard or experienced. Canadians awarded Sun Life the top spot in the Life Insurance category.

"We are fueled by our Purpose to help Canadians achieve lifetime financial security and live healthier lives. Now more than ever, what we do matters. We are committed to being a Client-focused, forward-thinking, financially responsible and sustainable business. The actions we take drive social and environmental outcomes for our Clients and communities," said Jacques Goulet, President, Sun Life Canada and Lumino Health. "We are honoured to receive this recognition from Canadians. It brings our Purpose to life. I want to congratulate all of our employees across Canada who go above and beyond to support our Clients, advisors, communities and one another every day."

Canadians rate organizations on an applied point scale against various categories, including:

• What they make or do
• How they treat employees or customers
• What they communicate or contribute to society
• How much they're trusted
• How their leadership acts, and
• What's said about them in the media or by family and friends

The survey was conducted at the height of the first wave of COVID-19. The findings reinforce that Sun Life provides proactive and relevant support to Canadians when they need it most. Relief programs, new digital tools and services, and ongoing communication have been staples throughout the pandemic. Sun Life continues to empower Canadians to achieve their health and wealth goals.

"We're delighted to recognize Sun Life for this outstanding achievement, especially during these challenging times. Canadians told us that they feel Sun Life is going the extra mile to earn their respect," said John Wright, Executive Vice-President, Maru/Blue Public Opinion Research. "This award is like no other. It's based on respect, which is earned, not given. Sun Life's insurance industry award is the first of 11 sector categories to be announced."